Formulated for humans

We are committed to delivering high-quality, eco-conscious products that celebrate the beauty of nature and empower individuals to feel confident and radiant in their own skin.

Meet the founder

I'm Amy, the founder! As someone who personally struggled with skin issues, I knew there had to be a better way to care for our skin. That's when I started formulating my own products using only the best natural ingredients.

We believe that everyone deserves healthy, glowing skin, and we are dedicated to making that a reality for each and every one of our customers. Join us on our mission to make the world a more beautiful place, one healthy complexion at a time!

Our brand values

  • Cruelty-free

    Beauty shouldn't come at the cost of innocent lives, which is why all our are cruelty-free.

  • Diversity

    We celebrate diverse skin tones and types, empowering everyone to feel confident in their own skin.

  • Sustainability

    We strive to make beauty more eco-friendly and reduce our impact on the planet.

  • Transparency

    Providing you with accessible and understandable information about the ingredients in our products.